A04 Organise and present a display/exhibition of work

The main objective of this specific task is to effectively and imaginatively present and display my exhibition of work. The exhibition of my work that I have produced will allowed me to present and promote my work in the most effective manner as it can be observed easily and on a physical level. Doing so will also enable me to use various materials and techniques along with deploying various skills that I have learnt and adopted in order to imaginatively present and display my work to the audience.

the importance of a display/exhibition

After extensive research into various ways that I can effectively display and present my work ( found within this unit) I have found that the actually displaying and exhibiting of work is fundamentally one of the most important and crucial factors in successfully gaining audience appeal. Exhibiting my work on a professional level through the use of wall displays ect will enable me to present my work in an intuitive but creative manner so that it reflects my work in a positive manner to the audience.
I find that one of the most creative ways to display work is this orthodox method of exhibiting. Even though this method of displaying has been around for generations I find it a visually empowering method as the simplicity allows there to a greater focus on the artwork and the artists creativity. This type of method is something that has influenced my decisions upon which way i will display my work due to its aesthetic qualities and professionalism.

Which methods and techniques did i choose to display/exhibit my work

After researching various methods of exhibiting work in order to creatively appeal to an audience and present in the most effective way, I found that the most suited to my style and my initial ideas would be to display my work on a black wall. The reason I chose this method was due to the effect it has over the artwork. As I wish to display my work so that the artwork itself can be the main focus I believe that this specific opportunity will allow me to display in an effective and imaginative manner. Displaying work in this will also be easy for the audience and my client to come and visit the display and visually see the artwork for themselves as this gives a more personal feel to the display than other methods such as online displays ect.
I believe that this specific method is one which is visually appealing and effective in enabling me to professionally exhibit my work.

using this method to respond to the client feedback

I believe that the displaying of my work on wall mounted boards will be an idea that the client will approve of and like. As the client wished for me to produce a display that they could actually come and see themselves, I believe that this method will be a successful and creative way to do such a thing. As the client wishes for me to present my work in an easy and organised manner I also find this specific method beneficial in allowing me to showcase the work that I have produced in order to appeal to the client and fit within the requirements of the brief. After I have used this method to display my work in an appropriate and professional manner I believe that the client will be inevitably happy with what I have produced. The aesthetic quality and level of simplicity along with this professionalism will effectively display my work to the highest standard.

How to engage the audience through resources

In order for this to be a successful method of displaying and exhibiting my work it is important for me to deploy various techniques and use the resources available in an effective manner, as this would allow me and my work to engage with the audience and make them interested and appealed to what I have produced. For the exhibition to be a success there has to be several aspects of the display that must be assessed and examined, these are .....

• location/ using resources to enhance the location - As the location of work is critically a key focus within the development of producing a display of my work and an important factor to assess and also present professionally it is important for me to pay attention to the aesthetics of the location by using resources to make it look visually appealing and an imaginative place for my work to be displayed in. With a poor and unprofessional location to house my exhibition of work i will be unable to present my work in the most professional and creative way, this will lead to the audience being "uninterested" with my work as a poor location will lead to a poor display of my work.

- To overcome this I will use a variety of methods and resources to enable me to showcase my work in the most appropriate and creative manner. One of my ideas that will hopefully allow me to produce a perfect backdrop for my work to be exhibited in is the idea that I could use a dark wall to highlight and make my work stand out so that it is visually striking and appealing to the audience. As the audience appeal is one of the most important factors to consider it is important for me to use resources available ( such as card, working tools and suitable areas) in order to present and display my work effectively.

• Audience appeal - arguably the most important aspect to consider when considering the display of my work and the resources being used to present. As the audience wish to see an exhibition of my work that is creative,innovative,imaginative and aesthetically pleasing to view it is important that I cater to their needs and requirements in order to appeal to them and generate further interest in my work. In order for me to do this it is important for me to use the resources available. I believe that I have located a place which will enable me to creative present my work to the audience in a professional and visually pleasing manner. I wish to change the backdrop of the location to a dark colour such as black. I believe that in doing so with the use of black card I will be able to showcase the work in a manner that is simple but effective. As the majority of the images have a white background I find it important to have a contrast of colour in order to highlight my work appropriately. Using resources and materials will also enable me to display the work that I have produced in a more creative and visually striking way due to the planning and thought behind how I will effectively attract and appeal to the audience.




• Aesthetics - In order to gain the audiences interest it is vital for my work to visually striking,creative and appealing for them to observe. The use of various resources and tools will essentially enable me to produce a much more appealing display as I will essentially be able to produce a much more interesting and exciting presentation of work.

How resources were used to promote/display my work

After various investigations into displays of artwork and how artwork is displayed not just within an exhibitition but within the community (found within A01 of this unit) I found that the most appropriate and fitting method would be to mount my work on a selected wall which would have black card and a wooden frame around it in order to imagiantively display my work to the audience. I believe that this specific method will enable me to appeal to the audience as they will be visually attracted to the diaplay due to the style and professional presentation of my work. The use of various resources and materials will also be a great influence over the outcome of my exhibition of work. As I wish to produce a visually pleasing and striking display I find that this method is simple and effective in enabling me to display my work in a manner which is professional and beneficial as it will visually appeal to the audience and hopefully the client.

As you can see from the image to the left , I believe that I have produced a a visually exiting and appealing display through the use of resources and various materials and techniques. I was able to construct this display professionally and efficiently due to the planning beforehand. The use of tools such as staplers,scissors,glue and guillotines allowed me to also present my work in this professional and visually pleasing manner as I was able to effectively and imaginative use resources available to construct the exhibition of work.

The use of colour was an important factor to consider. As various other research into displays led me to understand how important the use of colour was within the exhibition of work I found it important to use colour effective in order to produce an aesthetically pleasing display for my audience and client. I decided to choose a mixed colour scheme for the backgrounds of each individual piece of work as I found that this would enable my display to be unique and visually interesting to observe from the clients perspective. The resources available enabled me to make this idea into a reality as I was essential able to produce my display in the way that I originally intended.